Nov 9, 2016

2018 AtlasAs we go through life, our priorities continually change. What we want versus what we need is dependent upon where we are in life. When we are just entering the workforce, and every dollar counts, we value the fuel efficiency of the Golf, as we move up the ladder at work, we may want to move up to a sedan like a Passat or a CC, and when we have kids, it’s time to start looking for a vehicle that can carry more people. It is with this in mind that Volkswagen announced the newest addition to its family, the Atlas.

The Atlas, which will be available in 2017, will be the largest Volkswagen assembled in America. Measuring in at 198.3 inches long, 77.9 inches wide, and 69.6 inches high, Atlas will be Volkswagen’s deepest delve into the family SUV. It will retain the classic proportions and clean lines that create a sense of timelessness and precision, while not sacrificing size.

Perhaps more importantly, it has a third row of seating. The third-row can be easily reached by an innovative folding seat solution, one that works even with child seats installed in the second row. Simple, driver-centric displays enhance the feeling behind the wheel rather than distracting from it and the Volkswagen Digital Cockpit allows drivers to reconfigure how they view vehicle information.

2018 atlas 3rd row

Of course, Atlas will be keeping up with technology as well. The available Volkswagen Car-Net® system provides a full suite of connected vehicle services, including standard App-Connect technology that offers integration with the three major smartphone platforms—Apple CarPlay™, Android Auto™ and MirrorLink®.

The Atlas also offers available driver assistance features that had been previously been reserved for premium SUVs, at an affordable level. These include: Adaptive Cruise Control, Forward Collision Warning and Autonomous Emergency Braking, Blind Spot Monitor with Rear Traffic Alert; Lane Departure Warning, which actively helps the driver steer the car back into its lane; and Parking Steering Assistant, and an automatic post-collision braking system.

2018 atlas driver

 “This is the biggest and boldest Volkswagen we have ever built in the United States, delivering the distinctive design and craftsmanship we’re known for, now with room for seven,” said Hinrich J. Woebcken, CEO of the North America Region, Volkswagen. “The Atlas marks a brand new journey for Volkswagen to enter into the heart of the American market.”

And, it’s not just being sold in the American market; it’s being built in the USA as well. Following a nearly $1 Billion dollar investment in their Chattanooga facility, Volkswagen will be building the Atlas in Tennessee in the same plant where the Passat is made. If you’re curious about exactly when you can expect the Atlas to arrive, give us a call at Southpoint Volkswagen.